«It’s rewarding to see and experience for ourselves how the Swiss Cultural Challenge foster and encourage the things that drive us at ‘Freunde von Freunden’: Namely to think and act transdisciplinarily, to always look beyond our own horizons and to act entrepreneurially and sustainably at the same time.»
Through its incentive programme Swiss Cultural Challenge, the initiative Swiss Cultural Entrepreneurship supports creative personalities, cultural practitioners and initiators who wish to advance their founding idea and are ready to assume responsibility for themselves and society. In the critical phase between studying and a professional career in art and design, the initiative backs the requisite steps in project and business development through offering workshops in management, business, law, and communication, individual mentoring as well as discursive formats and exhibitions.
Regardless of whether a project just needs a few finishing touches, whether a new format is being developed, or whether the venture is still in its infancy: the capacity-building programme provides time and space for creative and cultural workers to test and experiment– always with the current societal challenges in mind. Swiss Cultural Challenge advocates a transdisciplinary, cooperative and collaborative approach. It provides guidance to projects after graduation, enables encounters, provides space for critique, inspiration, and experimentation for the purpose of sharpening and enhancing a proposed business idea. Collaboration partners include like-minded experts and initiatives as well as museums, business companies and associations, as well as foundations.