How can graduates of art colleges be supported in setting up their own company? What competences and qualities do they need to provide in order to successfully run a business?
    The Swiss Cultural Entrepreneurship research project provides answers to these questions. It aims at creating a start-up and mentoring platform at the FHNW Academy of Art and Design. There, students from art academies are to be prepared for a successful entry into professional and working life – in both the private and public sectors.
    In the context of the Swiss Cultural Entrepreneurship project, both days of the symposium will discuss the economics of creative questions in the field of art, design and economics: The focus shall be on the capacity of culture to initiate social transformation processes.

    A conference organized by the FHNW Academy of Art and Design in cooperation with the European League of Institutes of the Arts ELIA. The focal point of the discussion platform during Art Basel 2015 is on contemporary aesthetic practice, higher courses in the fields of design and art, the social sciences, philosophy and economics.

    In this workshop participants were invited to envision the future of Cultural Entrepreneurship Education. What is necessary to support artists’ and designers’ ground-breaking ideas for a successful navigation through the economies? By identifying correlations between Art, Design, the Humanities and Technology, we wish to critically reflect on educational and supportive structures and their impact on future businesses. We want to connect experiences from Basel and Boston and look in and out of our own environment. Invited guests offered different opinions on how to expand infrastructures beyond boundaries of one institution to promote, teach and support Cultural Entrepreneurship. Techniques, skills and mindsets were shared that help educators, students and entrepreneurs bring the known together with the unknown.

    The symposium presents case studies and examples, brings together advocates and theoreticians and discusses future scenarios of creative entrepreneurship. The symposium is an initiative of the Swiss Cultural Entrepreneurship programme at the FHNW Academy of Art and Design in cooperation with the Vitra Design Museum.

    In the summer of 2014, keynote speeches and a panel discussion shed light on Basel’s creative economy – the topics of cooperation, economy and visibility were discussed. The series of events organised by the FHNW Academy of Art and Design Basel represented interregional, state and private institutions and initiatives.

    Panel Discussion
    Philippe Bischof (Head of Culture Department Basel-Stadt)
    Prof. Kirsten Langkilde (Director FHNW Academy of Art and Design Basel)
    Frank Lemloh (Director Stellwerk Basel – Bahnhof St. Johann)

    Philipp Grünenfelder (Art historian, Basel)

    Sebastian Dresel (Delegate for cultural and creative industries Mannheim)
    Kathrin Grossenbacher (BA graduate 2014, Fashion Design Institute FHNW)
    Silke Neumann (Bureau N, Berlin)

    NEU | NOW #7 is a cooperation of the FHNW Academy of Art and Design with The European League of Institutes of the Arts (ELIA). Five young talents from different artistic disciplines from academies and art schools all over Europe are presented: R’M AHARONI (BE, IL), PAULA VAN BRUMMELEN (DE, CH, NL), ROBERT GLAS (NL), MARKO MIŠČEVIĆ (HR), GEORGIA RODGER (UK, NO). The exhibition was organized by Jana Eske.

    NEU | NOW #8 is a cooperation of the FHNW Academy of Art and Design The European League of Institutes of the Arts (ELIA). Four young talents from different artistic disciplines from academies and art schools all over Europe are presented: Internationale Gastronautische Gesellschaft (Switzerland), Isabelle Houdtzagers (Netherlands), Jak Soroka (United Kingdom), Gili Lavy (United Kingdom).


    Served Content – Gastronautical Dinner-Performance
    Eating creates sensual experiences, encounters, sends messages and allows influencing. In an experimental dinner, Basel’s Internationale Gastronautische Gesellschaft provides a space for discourse in which visible and hidden facets of eating can be experienced.

    Last night a cowboy saved my life – theatre play
    by Isabelle Houdtzagers
    History repeats itself. Crisis after crisis, war after war. The individual search for love and the big question of whether the world can be changed both lead the audience to the America of the 1970s and infuse the power of storytelling by using a hollywoodesque cinematic style.

    In its 9th edition and for the third time during Art Basel NEU | NOW shows graduates of art academies of all disciplines from Europe: mit Jaeyong Choi (Germany), Theodore Livesey & Jacob Storer (Belgium) und Lana Ruellan (France).

    The exhibition is dedicated to the next generation of artists and designers whose works demonstrate social relevance:
    “Mass” by Jaeyong Choi consists of thousands of cable ties that join together to form an expansive cloud. An artificial structure that can be read as a metaphor for propagation and at the same time expresses how everything is connected – despite the fact that such connectedness remains untouched by authoritarian decision-makers.

    Words constitute reality. But what role does fiction play here? The work “This page intentionally left blank” by Theodore Livesey & Jacob Storer uses automated writing to question the performative in the process of representation, editing and interpretation.

    With her “Mineral Research Laboratory”, Lana Ruellan creates – and questions at the same time – an artificial representation of natural processes: she creates minerals whose chemical properties in no way differ from natural objects, but which can be produced in a much shorter time.

    NEU | NOW presents a selection of the best graduates from various European art academies in the fields of art and design – united on the Campus of the Arts:

    Among them are Didi Lehnhausen, Sara Erzsebet Timar, Emma Van Roey, Sebastian Mulder and Otto Banovits.

    NEU | NOW is an initiative of the platform Swiss Cultural Entrepreneurship FHNW Academy of Art and Design in collaboration with ELIA – European League of Institutes of the Arts.